Most stores can be placed in grouped together with ease. You have your department stores, clothing store, sports shops, shoe stores, and so on. There are a few retailers that can’t be dropped into such a clean cut category. Think of a store like Brookstone; if someone asked you to give a one word description of what they sell, what would you say? Gadgets? You wouldn’t be wrong, but you’d be making a  gross understatement. What about gifts? That’s technically right, but gifts implies a different kind of product. Joy? Now you’re just being dramatic.

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